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Product Marketing Specialist

  • Autodesk
  • Plano, TX
  • Full Time

Job Requisition ID # 21WD50378

Product Marketing Manager, AEC Cloud Solutions

Position Overview

From the greenest buildings to the cleanest cars, the smartest factories to the biggest stories, amazing things are created every day with Autodesk. Over four decades we’ve worked together with our customers to transform how things are made. Today our solutions span countless industries, empowering innovators everywhere to combine technologies in new ways, unleash talent, and unlock insights to make the new possible.

The Team

Join us and become part of a dynamic, best-in-class product marketing team that helps innovators in the AEC industry discover and adopt the right technology solutions to design and build a better world for all. Focusing on our cloud collaboration tools and reporting into the Head of AEC Product Marketing, you’ll be part of the product journey from beginning to end: developing a go-to-market strategy, naming the product and new features, positioning, value proposition and competitive analysis as well as developing case studies, marketing assets, Sales enablement collateral, customer research, and influencing feature prioritization.

The Role

In AEC, teams, processes and data can be disconnected, presenting barriers to collaboration. Autodesk’s solutions connect people, workflows and insights in the cloud enabling real-time co-designing, project management and data sharing anytime, anywhere across the entire project lifecycle. You will be responsible for growing the industry leadership of Autodesk’s cloud collaboration solutions, by:

Developing product positioning and inform feature prioritization based on customer feedback, user and competitive research

Developing messaging and value proposition and translating them into customer-facing marketing assets (e.g. blog posts, presentations, case studies, white papers, videos, brochures, etc.)

Conceptualizing and developing engaging marketing campaigns to grow the products’ customer base

Planning and executing product launches and event strategies to showcase the latest product features at Autodesk and third-party events

Conceptualizing and developing customer webinars as a lead and revenue generating marketing channel

Developing and delivering sales and partner trainings

Tracking, measuring, and reporting against OKRs

Becoming a true cloud champion, internally and externally, including through keynotes and product demos

Minimum Qualifications

5+ years experience in a similar product marketing position

Leading complex, global product and feature launches within tight deadlines

Creating compelling marketing assets, including videos, landing pages, eBooks, sales decks and event/webinar content

Partnering with product management and engineering to develop and prioritize the product roadmap

Keeping an open channel for collecting product feedback from customers, sales leadership, field teams, partners, business strategists and analysts

Bringing the product story to life online driving leads and e-store conversions

Conducting customer research and competitive analysis to inform product positioning and investigate industry trends relevant to key personas

Crafting compelling, relevant, customer-centric product positioning and messaging

Working with tech products, SaaS and / or cloud technology a plus

Training teams across sales, partners, and the broader marketing organizations enabling them to correctly message, position and sell our products

The Ideal Candidate

You are passionate about understanding customers and translating product features into persona-specific, relevant benefits

You can break down complex ideas into simple messaging

You always look to innovate and think of new ideas to tell the story of our products and the benefits they can bring to our customers

You are a quick learner who thrives in a fast-paced environment and loves to collaborate while being able to independently bring projects to completion

You possess exceptional organizational skills being able to work and influence stakeholders cross-functionally amidst multiple priorities and goals

You can combine your analytical skills with an intuition for key customer insights and industry trends

At Autodesk, we’re building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.

Are you an existing contractor or consultant with Autodesk? Please search for open jobs and apply internally (not on this external site). If you have any questions or require support, contact .


Autodesk

Source:

Autodesk

Plano, TX

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