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Product Marketing Manager (Web and App)

  • CyberCoders
  • Las Vegas, NV
  • Full Time

Overview Don’t just work. Work Happy. A career in gaming? At Penn National Gaming, we think you’ll enjoy an exciting industry, fast-paced days and nights, diverse, enthusiastic co-workers, unlimited growth and support from one of the leaders in the industry. An individual could be successful if they possess the following. Your daily responsibilities include * Develops the product vision to create an unrivaled customer experience on all Penn digital products. * Responsible for the overall product development process. * Develops and coordinates internal digital marketing launch plans between Marketing and IT. * Responsible for gathering product requirements. Partners with IT to define the product and stakeholders. * Pioneers user experience within Company’s products. * Authors and develops user stories. * Responsible for ongoing testing, analysis and optimization of digital distribution channels to drive higher performance, including but not limited to feature tests or assessing feedback from digital strategy. * Develops marketing requirements/backlog for app and website enhancements. * Develops and manages marketing requirements/backlog for marketing tools for the following: * Advertising studio * Digital analytics * Partners with internal stakeholders to build requirements to implement comprehensive hotel revenue pixel tracking. * Manages business requirements for future iterative app development. Makes improvements as needed. * Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs. Ensures customer service standards are followed by all team members and addresses issues as they arise. * Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to Director. * Maintains strict confidentiality in all departmental and company matters To be successful in this position it will require the following skill set * Bachelor’s Degree (B.A./B.S.) in Marketing, IT, or computer related field from four-year college or university; five to eight years of experience in product management role; or equivalent combination of education and experience. * Proven ability to bring product innovation. * Must have solid understanding of web design patterns and agile methodologies. * Must have proven track record in product efficacy evaluation and product innovation. * Must have significant experience developing products with Salesforce Marketing Cloud tie ins. * Ability to improve user experience. * Must be proficient in Microsoft Applications (Word, Excel, Outlook, and Power Point). * Must have strong problem solving and analytical skills. * Must have excellent presentation, interpersonal, and client interface skills. * Ability to multitask in a fast-paced environment. * Must have excellent communication skills (both verbal and written). * Ability to adapt to changes in prioritization or schedules of items in the work queue as necessary. * Must have excellent project and time management skills with the ability to multi-task and prioritize. * Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public. * Must have the ability to interact with guests, staff and colleagues and resolve problems and conflicts in a diplomatic and tactful manner. * Must have the ability to drive results and be proactive when working on tasks. * Must be detailed oriented and be highly organized. * Ability to manage employees and tasks with competing priorities and deadlines. Something to leave you with Whether you prefer being at the center of it all or working behind the scenes, there’s a role for you at Penn National Gaming. We are a growing company but as big as we are, we still feel like family. The areas of career opportunity with Penn are ideal for just about any skill set. Our company wide commitment to making sure our guests smile as much as we do means you’ll enjoy a fun working environment anywhere within the organization. Equal Opportunity Employer


Ripple Media



Las Vegas, NV

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