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Product Marketing Manager, eCommerce

  • Henkel
  • Los Angeles, CA
  • Full Time

Facebook is seeking a Product Marketing Manager to join our Business Product Marketing Solutions team, focusing on the pureplay eCommerce industry. The successful candidate will be a strategic thinker, skilled operator, and expert influencer with the demonstrated ability to drive consensus across product, marketing and sales teams. This individual will help lead annual and semi-annual go-to-market planning for the segment, synthesize market feedback for product development and collaborate with key stakeholders to set go-to-market priorities and product development goals. This person must have knowledge of our products and how they are used by eCommerce companies today. In this role, this individual will build upon their understanding of eCommerce clients’ business needs to articulate our current and future solutions for the eCommerce vertical. With a global purview, this person will work with cross-functional partners to understand differences across markets, and will reflect these in prioritization and our go-to-market plans. Strong communication skills will be important, and this person will be able to confidently share the vertical roadmap to educate and inspire internal and external partners at all levels.

Product Marketing Manager, eCommerce Responsibilities

Play a key role in developing the holistic business strategy for eCommerce advertising on Facebook

Develop multi-year, annual and semi-annual plans to drive revenue growth for the vertical

Prioritize products and solutions for eCommerce clients to best address their business needs

Distill market feedback into market intelligence that informs product roadmap

Consult with Product teams to help shape feature development based on industry needs

Develop detailed go-to-market strategies and documents for focus area(s), working cross-functionally with teams around the world in Sales, Marketing, Operations, Business Development, Partnerships, Measurement & Analytics

Minimum Qualifications

BA/BS degree

6+ years strategy, consulting, general management or marketing experience, including 5+ years experience in digital marketing or user acquisition

In-depth understanding of eCommerce industry

Experience influencing stakeholders and driving resolution

Knowledge of Facebook products and how they are used to drive business results in eCommerce

Experience communicating the benefits of various marketing strategies to business audiences of all levels, including senior leadership

Experience driving complex projects

Experience working as part of a larger international team


About the Facebook company

Facebook’s mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we’re building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we’re creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities – we’re just getting started.

Facebook is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or who are neurodivergent, and to candidates with sincerely held religious beliefs or requiring pregnancy related support. If you need support, please reach out to .

(Colorado only*) Estimated salary of 157 000 $US/year + bonus + equity +
*Note: Disclosure as required by sb19-085(8-5-20)


Tagged as: marketing, product



Los Angeles, CA

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