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Product Marketing Manager

  • Varicent
  • Minneapolis, MN
  • Full Time

Description :

Reporting to the Director of Product and Content Marketing, you will lead the development of clear, concise, and compelling product marketing deliverables spanning our portfolio of solutions, supporting demand gen, sales and customer service enablement activities. In addition, you’ll be leading GTM initiatives around new features and products. The ideal candidate for this position has a solid product marketing background and ideally, has worked in a SaaS environment.

In this role you’ll be leading the marketing responsibility around competitive intel and related insight around value props, product offering and weaknesses, partnering with your peers in sales. You’ll also partner with our Customer Marketing Manager to secure Voice of the Customer (VOC) feedback that will be leveraged in GTM and release activities.

Locations:

  • Atlanta, GA
  • Machesney Park, IL
  • Sioux Falls, SD
  • Minneapolis, MN
  • Remote if you live outside of one of our locations

Responsibilities:

  • Act as a marketing partner between product marketing and our partners in sales enablement and customer support as you advocate and rally teams around new products and impactful features
  • Recommend GTM strategies for new products and/or impactful features that add value to the lives of our customers and prospects while garnering the attention of the market and new sales opportunities
  • Craft clear, concise, and compelling marketing deliverables that drive engagement and aid in conversion to the desired action. Examples include: sales materials such as sell sheets and/or supporting sales deck slides, sales enablement and customer support email communications
  • Understand product offerings and competitive differentiation; translate features / functionality into market value messaging
  • Understand competitive landscape and partner with sales enablement to maintain competitive battlecards (leveraging Klue) with up-to-date competitive differentiation and industry news
  • Identify, articulate and track performance of tangible product marketing metrics
  • Support general product and marketing initiatives, including customer webinars and asset updates
  • Conduct market and customer research to understand the buyer audience

Education and Experience:

  • Bachelor’s degree or equivalent combination of education and experience
  • Three plus years of product marketing-specific experience
  • 1-3 years of SaaS experience

Preferred:

  • Healthcare experience
  • Understanding of EMR technology
  • Understanding of Rev Cycle
  • Understanding of Patient Experience

Every team member exhibits our core values:

  • Team First
  • Lift Others Up
  • Share Openly
  • Set and Crush Goals
  • Delight the Client


Experity

Tagged as: marketing, product

Source:

Varicent

Minneapolis, MN

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