Mackin Talent is seeking a passionate and seasoned Product Marketing Manager to join our client’s fast-growing marketing team in Menlo Park, CA. As the organization grows as a consumer-centric financial services team, this person will be responsible for driving consumer inbound marketing, managing small-to-medium go-to-market plans, and leading cross-functional teams to ensure we deliver the best experience to people around the world. This role will be heavily focused on customer product initiatives – defining new opportunities and bringing to market new product launches.
The ideal candidate will have a strong background in consumer marketing, clear and effective communication skills, a track record of bringing consumer mobile products to market, and experience working in highly regulated spaces. No experience with blockchain technology required.
Provide tactical support on focus areas for high-priority launches through activities such as developing key FAQs, attending sprint planning and review meetings, and collaborating as needed with product on in-product messaging.
Lead small-to-medium Go-to-Market focused on product and feature improvements.
Collaborate closely with cross-functional teams (including comms, product, legal, and policy stakeholders).
Keep a pulse on the competitive landscape in the financial space and incorporate learnings into Go-to-Market materials.
Work closely with marketing, brand and creative teams, by briefing in new work, providing thoughtful and insights-driven feedback, and collecting feedback from key stakeholders throughout the process.
Drive the PMM team forward to improve marketing excellence, processes, and more.
4-6 years of experience in product marketing or related disciplines for internet and/or consumer technology.
Experience executing operational and Go-to-Market plans that require input and execution from multiple teams.
Experience in driving and executing global projects.
Experience in influencing a cross-functional team.
Experience in creating frameworks to evaluate problems and present a recommendation for how to proceed.
Experience in the FinTech industry.
Experience in working in fast-moving environments.
Mackin Talent offers an attractive benefits package which includes choice of major medical carriers like Aetna, Kaiser and BCBS, 15 days of PTO plus Holiday and Sick pay, paid volunteer hours, paternity/maternity leave and many more. We pride ourselves on our company values, the top one being that Relationships Matter. Come experience the Mackin Difference and our welcoming company culture with a focus on teamwork and family. Learn more about Mackin and apply online at MackinTalent.com.