Own a Newly Added Marketing Role at a High-Growth, Multi-brand Organization Make an Impact as the Translation Layer Between Engineering (Technical) and Sales-Ready Messaging If you combine a strong product marketing background with technical acumen, skill thinking and writing analytically and creatively, and the ability to partner with a variety of stakeholders, the role of Product Marketing Manager offers you some compelling opportunities. You will:
*Make an impact* as you help *drive the growth of multiple high visibility brands*, including Royal Truck Body and DuraMag.
Enjoy* wide visibility* as you work with teams including Sales, Engineering, Content and Product Marketing and others, as well as with customers and dealers.
*Expand your skills and experience* as you manage a diverse slate of responsibilities and take ownership of your brands. For example, you’ll create a messaging framework, moving technical information from Engineering, translating it (per vehicle, per capability, per key offering), and handing it off to a 3rd-party marketing agency.
Earn* competitive compensation* and a bonus opportunity, along with and a *strong suite of benefits*.
Join an *organization that is growing rapidly at business-unit levels*. Since 2015, pandemic aside, the company has over doubled in size. That* *growth has led to the creation of additional opportunities, including this newly added role.
To meet the basic qualification for this role, you must have a bachelor’s degree and a background in product management. In addition, to be a good fit for the Product Marketing Manager opportunity, you will have:
A bachelor’s degree in Marketing, Business or a related field; a master’s degree is preferred
5+ years of relevant experience in:
Product management and/or
Developing sales tools and content, and/or
Managing integrated marketing campaigns that vary in scope and complexity
Solid background in direct marketing and lead generation across multiple channels, including web-based communications and including B2B and/or B2C lead generation and opportunity creation; B2B experience highly preferred
Strong computer and software skills including:
Intermediate Microsoft Office Suite skills
Marketing Automation software (Marketo, Pardot, Eloqua or similar)
CRM experience, Salesforce is highly preferred
Ability to travel as needed with Sales Team members for dealer and customer visits, and for trade shows (15%-30%)
*The Shyft Group* (NASDAQ: SHYF), is North America’s leader in specialty vehicle manufacturing, assembly, and upfit for the commercial, retail, and service specialty vehicle markets. The Shyft Group rebranded in 2020 to reflect a new focus on high-growth end markets to help ensure long-term profitable growth. Our new name and renewed focus reflects the action, speed, and agility we offer the commercial vehicle industry through our growing roster of dynamic brands — Utilimaster, Royal Truck Body, DuraMag, Strobes-R-Us, Spartan RV Chassis, and Builtmore Contract Manufacturing.