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Product Marketing Manager

  • The Shyft Group
  • Carson, CA
  • Full Time

Own a Newly Added Marketing Role at a High-Growth, Multi-brand Organization Make an Impact as the Translation Layer Between Engineering (Technical) and Sales-Ready Messaging If you combine a strong product marketing background with technical acumen, skill thinking and writing analytically and creatively, and the ability to partner with a variety of stakeholders, the role of Product Marketing Manager offers you some compelling opportunities. You will:

  • *Make an impact* as you help *drive the growth of multiple high visibility brands*, including Royal Truck Body and DuraMag.
  • Enjoy* wide visibility* as you work with teams including Sales, Engineering, Content and Product Marketing and others, as well as with customers and dealers.
  • *Expand your skills and experience* as you manage a diverse slate of responsibilities and take ownership of your brands. For example, you’ll create a messaging framework, moving technical information from Engineering, translating it (per vehicle, per capability, per key offering), and handing it off to a 3rd-party marketing agency.
  • Earn* competitive compensation* and a bonus opportunity, along with and a *strong suite of benefits*.
  • Join an *organization that is growing rapidly at business-unit levels*. Since 2015, pandemic aside, the company has over doubled in size. That* *growth has led to the creation of additional opportunities, including this newly added role.

To meet the basic qualification for this role, you must have a bachelor’s degree and a background in product management. In addition, to be a good fit for the Product Marketing Manager opportunity, you will have:

  • A bachelor’s degree in Marketing, Business or a related field; a master’s degree is preferred
  • 5+ years of relevant experience in:
  • Product management and/or
  • Developing sales tools and content, and/or
  • Managing integrated marketing campaigns that vary in scope and complexity
  • Strong product management acumen; Pragmatic Marketing certification preferred
  • Solid background in direct marketing and lead generation across multiple channels, including web-based communications and including B2B and/or B2C lead generation and opportunity creation; B2B experience highly preferred
  • Strong computer and software skills including:
  • Intermediate Microsoft Office Suite skills
  • Marketing Automation software (Marketo, Pardot, Eloqua or similar)
  • CRM experience, Salesforce is highly preferred
  • Ability to travel as needed with Sales Team members for dealer and customer visits, and for trade shows (15%-30%)

*The Shyft Group* (NASDAQ: SHYF), is North America’s leader in specialty vehicle manufacturing, assembly, and upfit for the commercial, retail, and service specialty vehicle markets. The Shyft Group rebranded in 2020 to reflect a new focus on high-growth end markets to help ensure long-term profitable growth. Our new name and renewed focus reflects the action, speed, and agility we offer the commercial vehicle industry through our growing roster of dynamic brands — Utilimaster, Royal Truck Body, DuraMag, Strobes-R-Us, Spartan RV Chassis, and Builtmore Contract Manufacturing.


Ripple Media


The Shyft Group

Carson, CA

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